LUMA
Reimagining Fine Jewellery in the GCC
Luma is a curated, digital first fine-jewellery platform for affluent GCC buyers
The team in the room.
The GCC jewellery market is at a digital inflection point, with high digital adoption and a growing shift of jewellery demand online, yet no specialist, trust-led multi-brand platform has emerged.
Affluent shoppers face friction buying jewellery online due to unclear pricing, time-consuming traditional experiences, and operational complexities like pricing consistency and high-value logistics.
Luma provides affluent GCC consumers with a seamless online platform for discovering and purchasing fine jewellery, supported by a concierge-grade experience and trusted brand partnerships.
- Curated & premium selection
- Effortless luxury experience
- Trusted quality & brand authority
Where the opportunity sits.
The numbers.
Consignment-based model with controlled brand presentation and insight sharing
- Capital unlocks a UAE launch, omnichannel + AI upgrades, and SKU/brand scale to prove the asset-light revenue engine in 18–24 months
Where we sit.
Positioning
| Direct | Their angle | Our edge |
|---|---|---|
| Hiba Jaber | Contemporary fine jewellery brand offering personalized, handcrafted 18K gold and precious stone jewellery designed to tell personal stories; latest known stage: Funding Raised (In5). | |
| Aquae Jewels | Direct-to-consumer fine jewellery brand offering minimalist 18K gold and diamond jewellery with custom-made design services online; latest known stage: Unfunded. |
- · Capital unlocks a UAE launch, omnichannel + AI upgrades, and SKU/brand scale to prove the asset-light revenue engine in 18–24 months
| Company | Year | Multiple | Deal | Source |
|---|---|---|---|---|
| Damas Jewellery | 2026 |
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